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INFO
About
APPROACHArt Direction
Creative Direction
Motion
WhatsApp have more than 2 billion users across 180 countries. In 2021, Just Global Sydney partnered with WhatsApp to curate illustrators from across the globe and develop sticker ideas for packs that allow people to express themselves in conversations without having to type a single word. As part of the project, we also helped develop a series of social animations to announce the launch of the new packs across WhatsApp’s social channels.
Some of my favourite packs include bringing our favorite Emojis to life, celebrating Earth Day, encouraging people to say no to Asian hate crime, helping Indian fathers to connect with their children, encouraging people to get the COVID-19 vaccine and last, but certainly not the least, reminding people laughter is the best medicine.