Nick Stone

Palo Alto Networks

In 2024, the Australian Government unveiled its Cyber Security Strategy to position the nation as a global cybersecurity leader by 2030. This presented a strategic opportunity to develop a campaign that would educate and engage federal and state government agencies on how Palo Alto Networks can support this national objective.

The campaign sought to reframe cybersecurity from a purely technical issue into a whole-of-nation priority, with a strong emphasis on enhancing protections for both civilians and industry. It showcased how Palo Alto Networks' solutions work behind the scenes to safeguard Australia’s digital frontiers — defending the people, places, and things that matter most to Australians. This message was brought to life through a simple visual hook and a clear message: at Palo Alto Networks, our business is cybersecurity — our calling is protecting our digital way of life.