Nick Stone

JPWK Design

JPWK Design needed a brand refresh that reflected their transition into the interior architectural design space. I was engaged to refine the company’s positioning and overhaul all aspects of its brand identity.

The new JPWK logo has been geometrically designed to symbolise the different elements that help define the identity of a household. Similar to how they design a home, with spacing at the forefront of their minds, the mark demonstrates how shapes form together to create a lasting impression.