Nick Stone

s

Fujifilm

Fujifilm’s Singapore team needed to reposition the brand to reflect its broader capabilities as a business solutions provider. We rooted the campaign in Fujifilm’s legacy of innovation. From pioneering the world’s first fax machine and digital camera to revolutionizing smart factories, Fujifilm has continually pushed the boundaries of technology. This narrative of transformation inspired the campaign theme: Fujifilm — Transformation in Our Blood. Through this platform, we reintroduced Fujifilm Singapore as a trusted transformation partner — capable of delivering smart, scalable business solutions across industries.

A key creative requirement was the use of a dot or circle — a visual symbol representing progress and connection — to express the brand’s transformation across time. I led the development of the visual identity for the brand campaign, creating a suite of assets — including key visuals, animated graphics, and composition direction.

Fujifilm

Fujifilm’s Singapore team needed to reposition the brand to reflect its broader capabilities as a business solutions provider. We rooted the campaign in Fujifilm’s legacy of innovation. From pioneering the world’s first fax machine and digital camera to revolutionizing smart factories, Fujifilm has continually pushed the boundaries of technology. This narrative of transformation inspired the campaign theme: Fujifilm — Transformation in Our Blood. Through this platform, we reintroduced Fujifilm Singapore as a trusted transformation partner — capable of delivering smart, scalable business solutions across industries.

A key creative requirement was the use of a dot or circle — a visual symbol representing progress and connection — to express the brand’s transformation across time. I led the development of the visual identity for the brand campaign, creating a suite of assets — including key visuals, animated graphics, and composition direction.