Client
FujifilmApproach
AdvertisingArt Direction
Brand Campaign
Creative Direction
The Brief
Help Fujifilm Group’s Singapore team transition from their perceived position as a “camera, photocopier and film” supplier to that of an experienced business solutions provider.The Solution
Since its launch in 1959, Fujifilm ingenuity has helped business work smarter. Innovations like the first fax machine, the first multifunction printer, first digital camera and the first automatic feeder exchange system on SMT lines to create smart factories. Then Fujifilm transformed its own business by focusing on digitisation. The suite of integrated digital solutions and services on offer today are a continuation of this legacy; wherever people do business, Fujifilm help them do it better.Fujifilm, Transformation in Our Blood.
Client
FujifilmApproach
AdvertisingArt Direction
Brand Campaign
Creative Direction
The Brief
Help Fujifilm Group’s Singapore team transition from their perceived position as a “camera, photocopier and film” supplier to that of an experienced business solutions provider.The Solution
Since its launch in 1959, Fujifilm ingenuity has helped business work smarter. Innovations like the first fax machine, the first multifunction printer, first digital camera and the first automatic feeder exchange system on SMT lines to create smart factories. Then Fujifilm transformed its own business by focusing on digitisation. The suite of integrated digital solutions and services on offer today are a continuation of this legacy; wherever people do business, Fujifilm help them do it better.Fujifilm, Transformation in Our Blood.
